COO & Partner

Michelle Woywitka has extensive project management experience and

keen eye for detail. As COO and Partner, she oversees all operations and administrative activities and leads the event practice of The FRW Company.

A FRW co-founder, and event and production specialist, Michelle brings more than 10 years of production and operations experience to large-scale special events and conferences.

She is results-oriented with expertise in leading, planning and executing events, and overseeing strategic public relations and marketing.

She has been a key member of leadership teams for numerous projects, including Superbowl LI & LII, NHL All Star Weekend, Special Olympics World Games, Olympic & Paralympic Games, Wilshire Grand, Rogers Santa Claus Parade, the Province of British Columbia’s Liquified Natural Gas Conference, the opening of the renovated BC Place Stadium, and many media/community outreach programs.

Michelle earned a bachelor’s degree in business, marketing and electronic commerce from The University of New Brunswick, and post-graduate certificate in sports and event marketing from George Brown College.