Scott-Willyerd_RGB_bw_296px.png

SCOTT WILLYERD
Partner

Scott helps clients strategically build brands through national media relations campaigns, social media campaigns and helps clients navigate through crisis situations.

In addition to being a co-founder of FRW, Scott is the President & Managing Partner of Dick Jones Communications (DJC). Scott has built trusted relationships domestically and internationally. Those relationships have helped develop sophisticated campaigns for clients that helped clients grow their social media presence and a profile within the national media. Clients have been featured on The Today Show, CNN, The New York Times, Wall Street Journal and on NPR. Scott is also a frequent speaker on media relations tactics and issues related to higher education and journalism and can occasionally be found in the classroom teaching college classes on media writing and principals of public relations. 

A highlight of Scott’s career was assisting a client that was hosting a presidential debate. The firm provided strategic counsel and on-sight help assisting the client with the event, including helping journalists on deadline in the “spin room.” 

Before joining Dick Jones Communications, Scott worked as a journalist and a news producer. He started by producing weekend newscasts and eventually oversaw morning newscasts for the CBS News affiliate in Harrisburg, Pa. He was also a radio producer for the Joel Riley Show and a news writer/anchor WTVN-AM. One of Scott’s passions is documentary filmmaking. He and two other filmmakers produced a documentary that chronicled the relationships between three fathers and sons in East New York as they proceeded through a national youth boxing tournament. The award winning documentary was entitled Young Gloves

Scott received his Master’s Degree from the internationally recognized Columbia School of Journalism at Columbia University in New York. He also holds a Bachelor of Arts in Broadcasting with a speech communication minor from Otterbein University.